About Us

ROOTS-Florentine Curtis (P) Ltd is an ISO 9001:2000 certified company having a strong brand presence in the Asian Sub Continent with the Brand names of ROOTS, Florentine Curtis and ALLWIN. At ROOTS-Florentine Curtis (P) Ltd we want to create assets that benefit all: our customers, our shareholders, our employees, our Company, as well as the countries in which we operate. We offer intelligent solutions based on innovative products and tailor-made services. Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry. We create opportunities for success through trusted and reliable partnerships thereby creating a WIN – WIN situation for ALL.

The Seeds Division and Home Gardening Division, produces and markets hybrid varieties of Seeds and specialty inputs for home gardeners. We produce a range of multi-application products, backed by over 35 years experience to service customers worldwide. With staff strength of more than 100 employees ROOTS has established its own field stations and subsidiaries to conduct research and trials. We are dedicated to provide products that are unique, effective and environmentally safe to all market segments including Agriculture, Horticulture, and Amenity Sectors.

HIGH MANAGEMENT EFFICIENCY:
A young and committed staff has been combined with highly experienced and internationally acknowledged experts. All departments are connected by network and information travels immediately throughout the organization enabling the concerned members to take prompt actions.

INNOVATIONS FOR A PROFITABLE GROWTH:

Our research and development activities aim to convert market trends and scientific ideas quickly into successful innovations. Through new technologies we can tap into additional market opportunities.

VISION:

To be the world's leading innovator optimizing agricultural production, improving nutrition and enhancing quality of life.

MISSION:

With our highly motivated staff, we deliver products and services that meet the needs of our customers and contribute to the sustainability of agriculture.

VALUE:

Our business processes are oriented towards adding long-term value and competitiveness. In partnership with our customers, we help them be more successful. To accomplish this, we jointly discover business opportunities and develop products, procedures and services that are on a high scientific and technical level.

PRINCIPLES:

• We seek advantages arising from changes in markets, science and society and use these as an opportunity for value-enhancing growth.
• We use our leading position to help shape scientific and technological progress, we identify new business opportunities and utilize synergistic effects arising from integrated research.
• We develop and optimize our products and services, together with our customers, so that we can add value for both our customers and our Company.